Understanding GSM in Towels

GSM in towels refers to the measurement of the weight of the towel. It represents the amount of grams per square meter. The GSM for bath towels usually falls within the range of 300 to 900. Higher GSM indicates that the towels are thicker, softer, and better at absorbing moisture, making them more luxurious. This article discusses the significance of GSM in determining towel quality, whether you are looking for a bath towel, beach towel, hand towel, guest towel, or bath mat.

Everything you need to know about the sizes of bath towels


Most towel styles come in standard sizes, although there might be minor differences among brands. However, they generally measure up to the following dimensions:

  • Wash cloth 12″ x 12″
  • Hand towels 17 x 30″
  • Standard bath towels 28″ x 54″
  • Bath sheets 40″ x 72″

Are there any other size choices available?

Numerous brands provide different sizes and kinds of towels that are in-between the regular sizes. Some common examples include wash mitts, guest or fingertip towels, larger hand towels, bath mats, decorative towels, kitchen towels, Euro bath sheets, and beach towels.

Are there any distinctions between guest towels and fingertip towels?

Guest towels and fingertip towels are essentially the same. They are usually larger than wash cloths but smaller than hand towels, typically measuring around 12″ x 20″ inches. These towels are perfect for round or half-round hooks, which can be hung over a vanity top and take up less space compared to hand towels.

High-quality towels are made from fine cotton.

When discussing towels, it is essential to consider cotton, regardless of the towel’s dimensions, design, or producer. The various cotton fibers have an impact on the appearance, texture, functionality, and cost of the towel.


Microfiber towels have a reputation for drying fast. When compared to other types of fibers, both Microfiber and Micro Cotton towels are generally lighter and not as absorbent. They are ideal for use at the gym, but also can be used at home or for other activities done on-the-go.


Usually, organic cotton towels are crafted with 100% organic cotton that is certified as fair trade. The certification ensures that the cotton used meets the highest social and environmental standards. These towels are known for their softness and are generally lightweight or of medium weight. Additionally, they have good absorbency and dry relatively quickly.


Pima cotton, also known as Supima, provides a luxurious feel, excellent absorbency, quick drying capabilities, and durability even after multiple washes. It is an affordable option for high-quality towels.


There is no single solution because what may be the ideal towel for one customer may not be suitable for another. In addition to your size requirements, we ask a set of straightforward questions to understand your preferences in terms of other important factors such as towel weight, feel, color, and price range. Once we have gathered this information, we are able to make a well-informed recommendation and can even send you a few free swatch samples to help you find the perfect towel for you! (Note: You can click here to read our blog post about GSM, which is a measurement used to determine towel weight.)


The amount of bath towels to purchase will vary based on the size of your household, how often they are used, and what you prefer. Here is a general suggestion:

  • For each individual, it is recommended to have 2 to 3 hand towels, or a minimum of 6 to 8 hand towels for a household consisting of 3 individuals.
  • For every individual, it is recommended to have 2 to 3 bath towels. Alternatively, a household consisting of 3 individuals should have a minimum of 6 to 8 bath towels.

You can apply these recommendations to decorate a guest bathroom as well, but keep in mind that these towels will not be used as frequently. Providing an ample amount and a variety of towel sizes in a guest bathroom will greatly enhance the comfort for your guests. It may also be beneficial to have extra hand towels in both guest bathrooms and powder rooms. Remember to regularly wash, use, and store your towels in order to maintain their quality and durability.

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